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Across 1. Combination of all product lines with in organization 2. Anything that can be offered to a market for use 5. Performance reaches expectations 6. Strong brand preference and loyalty, special purchase effort, little comparison of brands 9. A product bought by individuals and organizations for further processing or for use in conducting a business 10. A plan for carrying out something 11. Describes several things about the product 13. Issued to the purchaser of an article by its manufacturer, promising to repair it if necessary within a specified period of time

Down 1. Wrapper for a product 3. Characteristics 4. Frequent purchase, little planning, little comparison or shopping effort, low customer involvement 6. Any activity or benefit that one party can offer to another that essentially intangible 7. Less frequent purchase, much planning and shopping efforts, comparison of brands on price, quality, style 8. Consumer either does not know about or knows about but does not normally think of buying 12. A name, sign, or symbol that identifies the products or services