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Across 6. A large group of people who occupy a similar values, interests and behaviors. 7. The way you think about or understand someone or something. 9. A way of life or style of living that reflects the attitudes and values of a person or group. 11. Your job or the way you spend your time on something. 12. _____________ members can strongly influence buyer behavior. 13. Who buys products and services. 14. A person’s consistency favorable or unfavorable feelings towards an object or idea. 15. Confidence in something.

Down 1. _________ is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept. 2. Is the combination of qualities and characteristics of a person. 3. ________consists of the activities people are expected to perform according to the persons around them. 4. Changes in an individual’s behavior arising from experience. 5. It is an inner power that pushes you toward taking action and doing things. 8. A group of people with shared value systems based on common life experience and situations. 10. The relative position of an individual within a group, or of a group within a society.