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Across 2. Divide the total market into smaller segments 4. Dividing a market into different units such as nations, states, regions countries 8. Dividing the market into groups such as age, gender, family size, income 9. Divides buyers into different groups based on social class, lifestyle 11. A firm offers Products or services to a number of market segments 12. Personal interaction with customers about firms products and services

Down 1. One product or service firm offers to the entire market 3. ________is how you provide your product or service brand identification as you go to market 5. Divides buyers into groups based on their knowledge, attitude, uses to a product 6. The marketing of products or services designed to meet the needs of a very small section of the market. 7. A firm chooses to focus its marketing efforts on one particular market segment 10. Customers buy a product in the region or area in which it is produced.