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Across 6. Traditional marketing mix has how many P's? 7. All human actors who play a part in service delivery namely, the firm’s personnel, the customer, and other customers in the service environment. 8. In a service triangle when you Unify Ideas and communicate to the organization 9. Producers that have zero % customer contact are known as 10. A characteristic which means services cannot be stored 11. The environment in which the service is delivered and where the firm and customer interact 12. A characteristic of service where it cannot be felt or displayed 13. How many P's does an expanded service mix have? 14. what do you design for the convenience of the customer in a service triangle

Down 1. A continuum which categorizes between tangible and intangible elements and their evaluation and qualitites 2. A type of economic activity that is intangible, is not stored and does not result in ownership 3. caring, individualized attention the firm provides its customers 4. the total quality concept element must influence two elements process and ? 5. A service characteristic where the service delivery depends on the employee and customer actions 11. The actual procedures, mechanisms, and flow of activities by which the service is delivered