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Across 4. AN UNPAID DEBT 6. SOMEONE YOU OWE MONEY TO 7. THE VOICE OF AN ACTOR WHICH YOU HEAR IN AN ADVERT 9. TO WORK THE CUSTOMARY NUMBER OF HOURS IN EACH DAY, WEEK OR MONTH 10. THE PERSON WHO WRITES THE TEXT FOR ADVERTISEMENTS 11. MONEY ENTERNING AND LEAVING A BUSINESS ON A REGULAR BASIS 12. REGULAR PAYMENTS AS PART OF A SHORT TERM OR LONG TERM PURCHASE 15. WORKING TIME BEFORE OR AFTER ONE’S REGULARLY SCHEDULED WORKING HOURS; EXTRA WORKING TIME 18. A POINT IN TIME BY WHICH SOMETHING MUST BE DONE 20. A REGULAR, HABITUAL PROCEDURE 21. A SECTION OF A MARKET REPRESENTING A CERTAIN TYPE OF CONSUMER 22. A HEALTHY COMPANY IS ABLE TO MEET ITS LIABILITIES WITH THESE 24. TO GIVE PART OF YOUR WORK OR AUTHORITY TO A PERSON IN A LOWER POSITION THAN YOU 25. A TIMETABLE 26. THE BUILDINGS OR OFFICES FROM WHERE YOU OPERATE YOUR BUSINESS 28. A WELL KNOWN AND EASILY RECOGNIZABLE MAKE OF A PRODUCT

Down 1. AN ADVERTISEMENT 2. A WAY OF PAYING FOR EXPENSIVE GOODS (e.g. CAR OR A WASHING MACHINE, OVER A PERIOD OF TIME 2words) 3. ANOTHER WORD FOR BANKRUPT 5. A KIND OF HUMOUR OFTEN USED IN ADVERTISING WHERE A SENTENCE HAS A DOUBLE MEANING 8. TO ORGANIZE/PLAN OR DEAL WITH SOMETHING ACCORDING TO IT’S IMPORTANCE 11. AN ADVERTISING STRATEGY WITH LONG TERM AIMS 13. A LONG TERM LOAN TO BUY A HOUSE OR A FLAT 14. TO PUT OFF DOING SOMETHING 15. THE FIXED COSTS THAT ANY BUSINESS HAS TO PAY 16. WHAT SOMEONE FAMOUS DOES WHEN THEY PUBLICLY APPROVE A PARTICULAR PRODUCT 17. TO COMPLETELY FILL A MARKET SO IT CANNOT ABSORB ANY MORE OF A GIVEN PRODUCT 19. TO INTRODUCE A NEW PRODUCT INTO THE MARKET THROUGH ADVERTISING AND PROMOTION 23. A MEMORABLE PHRASE WHICH IS USED TO ADVERTISE A PRODUCT 27. THE OVERALL IMPRESSION A PRODUCT CREATES IN THE MINDS OF CONSUMERS