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Across 6. Describes a very powerful influence of the media – the ability to tell us (the general public) what issues are important and what we should give our attention to. 8. This propaganda technique tricks us by scaring us and making us afraid. 9. A person or thing that controls access to something. The media plays this role when it sets the agenda and chooses which topics (or news stories) get reported on and which ones do not. 10. This propaganda technique says, "everyone does this, so you should, too!" 12. To have an effect on (or manipulate) the character, development, thoughts, beliefs, feelings or behavior of someone or something. 14. Mass media does this when it focuses attention on certain events/stories (and not on others) and then places those certain events within a field of meaning/interpretation. 17. Technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common examples of this are newspapers, magazines, radio, television, and the Internet. 18. Information, especially of a biased or misleading nature, used to "TRICK US" while promoting a particular point of view. Or in other words, information which is presented in such a way that it manipulates other people's beliefs, attitudes, or actions. 21. If you hear the phrase, "...and that's not all; there's more," you are probably encountering this propaganda technique 22. Total number of readers, listeners, or viewers reached or aimed at by a particular advertising medium. 23. Another name for this propaganda technique is "common man."

Down 1. emotionally appealing words (or virtue words such as peace, hope, or happiness) that are applied to a product or idea, but present no concrete proof, argument, or analysis. 2. This kind of claim is based on feelings and/or emotions, and cannot be proven true or false. 3. This happens when the mass media alerts us to danger (like a dog barking at a intruder or burglar). 4. Another word for this propaganda technique is "stereotyping." While "glittering generalities" uses emotionally appealing words, this propaganda technique uses negative words to demonize or dehumanize the propagandist's opposition. 5. This propaganda technique uses the repeating of a certain symbol, slogan, or cliché so that the audience remembers it. 7. This propaganda technique uses symbols to project positive or negative qualities (praise or blame) of a person, entity, object, or value onto another to make the second more acceptable or to otherwise discredit it entirely. 11. To describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance. 13. An assertion of the truth of something, typically one that is disputed or in doubt. 14. This kind of claim can be "proven" true (or false). 15. This propaganda technique uses experts or famous people to endorse whatever or whomever the propagandist is trying to sell. 16. The available body of facts or information indicating (or proving) whether a belief or proposition is true or valid. 19. Something that stands for something else (such as a letter, character, or sign used instead of a word to represent a quantity, position, relationship, direction, or something to be done). 20. This word means "one-sided" or "not well-rounded."