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Across 1. To put things or people together to suggest they are the same 5. When an idea meets with someone's agreement 7. Describing ideas or people that favour social reform or new, liberal ideas 9. a short, memorable phrase, often used in advertising 10. Biased in favour of a particular party 12. Compete with someone in order to achieve something 13. to access a substantial or large resource 15. someone whose job it is to plan an action or policy in war or politics 16. Keep going strongly in the direction one has chosen

Down 2. To try to convince someone of something 3. when votes are distributed among 2 or more parties, making it unlikely that any party will have enough votes to win 4. a spoken or written account of events; a story 6. To support or keep something from failing 8. Making a statement that agrees with one's party's beliefs 11. embrace a thing or situation 14. To introduce or begin marketing a new product or service