Across 1. for groups that share some form of affinity, usually a close social, religious or ethnic bond 5. stimulation of sales through contests, discounts, exhibitions, games, giveways etc 7. something that attracts the attention of the people 9. face-to-face selling in which a seller tries to persuade the buyer 10. action of calling something to the attention of the public 11. the process marketers use to determine how to best communicate their products attributes to customers 13. customeres expressing preferences so that marketers can produce relevant marketing messages 15. follows predetermined itinery and tour managers or guides accompany travelers 18. business which involves both tangible goods + intangible services where the quality of the service can be more important than the physical product 19. desireable useful feature or facility of building/ place 20. interactive online feature that allows customers to travel trade intermediaries to assemble packages by selecting those elements that meet their own needs 21. includes all/ nearly all elements that travelers require for trips 22. particular group of customers at which a product is aimed 23. marketing practice in which a company creates a name, symbol or design to identify the company 24. concentrating all marketing efforts on a small but specific segment of the population 25. segmentation that focuses on age, gender, race, culture, etc

Down 2. factor or consideration presented by a seller as the reason that one product or service is different from/better than that of the competition 3. using popularity, time scarcity to pressure clients into buying 4. marketing to customers who live ina specific country, state, region, city or neighberhood 6. includes combo or transport by train, air. cruise and car 8. combo of areas attractions/ facilities hospitality services, infrastructure and transportation 12. promotion of economic activites offered by a business to its clients 14. methods used to group current or previous customers by shared personality traits, values, attitudes, interests, lifestyles 16. consumeres become commited to brand and become repeat customers 17. packages for certain period of time or special holiday such as Thanksgiving or Christmas