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Across 3. The practice of deliberately managing the release and spread of information between an individual or an organization and the public. 6. Where businesses use the sales force to sell the product after meeting face-to-face with the customer. 7. Messages paid for by those who send them and are intended to inform or influence people who receive them 8. A short and striking or memorable phrase used in advertising. 9. The result of consistently positive emotional experience and perceived value of an experience. 10. Refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. 12. One of the P's of marketing relevant to advertising. 13. The integration of multiple communication and media tools used together in a campaign to achieve synergy 14. Advertising tried-and-true channels methods that businesses have relied on for years. 15. The was a brand satisfies customer's needs and wants 17. The statement that expresses and imprints in consumer's minds how a given product, service or brand fills a particular need in a way that its competitors don't. 18. The process of identifying groups of individuals or organisations with a common characteristic. 19. Any digital tool that allows users to quickly create and share content with the public. 20. A particular group at which a product such as a film or advertisement is aimed

Down 1. Refers to the ability of a company or product to retain its customers over some specified period 2. A promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. 4. Sometimes shortened to telly, is a telecommunication medium used for transmitting moving images in monochrome. 5. Refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service 11. The process of persuading a potential customer to buy the product, designed to be used as a short-term tactic to boost sales. 13. Someone in your niche or industry with sway over your target audience 16. What is a name, term, sign, symbol or design which helps consumers identify the good or service?