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Across 3. The experience a visitor has on your company website 6. The world's top search engine 8. A website page that promotes a special offer to a certain group or viewer 11. How a website menu is constructed 12. A program used to build functional websites that permit editing large amounts of text 15. The process of making a task automated so you save time 18. Taking payments for services or products 23. A social media platform that is visual and image-based 24. How digital marketers and freelancers introduce clients to their process 25. The typical number of steps in a digital marketing timeline 27. How digital marketers and freelancers determine an appropriate client 28. An interactive online presence meant to attract and nurture customers for a business 29. A category or type of content marketing available to website visitors who are casual, curious, or considered 30. A set of metrics used to determine success or failure of a digital marketing project

Down 1. A design standard that suggests an inverted pyramid 2. How you outrank competitors in online search 4. The world's leading Content Management System 5. A type of website meant to feature commentaries or personal reflections that can also be a part of a business website 7. Creating marketing content regularly for different audiences 9. Design expectations 10. A type of lettering style 12. Turning a website visitor into a paying customer 13. A visual representation of a complicated idea 14. A search engine developed by Microsoft 16. The world's leading video platform and social media outlet owned by Google 17. How websites look and "feel" 19. How long a project takes to be completed 20. A social media platform that employs short sentence snippets 21. A popular social media platform that caters to professionals and business leaders 22. A search engine now owned by Verizon that was one dominant 23. A form of online advertising where you pay based on the number of ad clicks 26. A social media platform used by over 2 billion people daily