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Ch18 Vocab

K. Toms

Visual Display and Merchandising Vocab from Marketing Essentials text

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Across
3.illustrates the relationships among colors. (2 Words)
4.coordinates all of the physical elements in a place of business to project an image to customers. (2 Words)
10.placing several small items with one large item within the display. (2 Words)
12.are located next to each other on the color wheel and share the same undertones. (2 Words)
13.an area in the display that attracts attention first: above all else. (2 Words)
14.permanent or movable store furnishings that hold and display merchandise.
15.are opposite each other on the color wheel and create high contrast. (2 Words)
16.involve three colors equally spaced on the color wheel: such as red: yellow: and blue. (2 Words)
17.objects that hold the merchandise on display or support the display setting.
Down
1.stand-alone structures that serve as consumer sales promotion devices. (2 Words)
2.a canopy that extends over a store's entrance. Marquees are built over theater entrances: where names of the latest plays or movies are displayed.
5.refers to the visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase.
6.interactive point-of-purchase displays that are free-standing: full-service retail locations. (2 Words)
7.The exterior of a business (2 Words)
8.refers to ways that stores use floor space to facilitate and promote sales and serve customers. (2 Words)
9.placing large items with large items and small items with small items (2 Words)
11.refers to the relationship between and among objects in a display.

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