Across 1. a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. 3. a comparison between one thing and another, typically for the purpose of explanation or clarification. 5. the use of a term or name for the person spoken to, as in securing the attention of that person 6. exaggerated statements or claims not meant to be taken literally. 7. having a relaxed, friendly, or unofficial style, manner, or nature. 8. the practice or science of collecting and analysing numerical data in large quantities, especially for the purpose of inferring proportions in a whole from those in a representative sample. 10. visually descriptive or figurative language, especially in a literary work. 12. suggests people better understand concepts, situations, and ideas in groups of three. 14. a statement that represents something as better or worse than it really is. 16. language that is arousing or able to arouse intense feeling. 17. a belief or an interpretation by specialists with experience in a specific area about the scientific evidence pertaining to a particular service, intervention, or therapy. 18. a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings. 19. can be used to influence as in a call to action 21. the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect. 22. the quality of being amusing or comic, especially as expressed in literature or speech. 24. a view or judgement formed about something, not necessarily based on fact or knowledge. 25. a series of words either in a row or very close to one another all begin with the same sound.

Down 2. a question asked in order to create a dramatic effect or to make a point rather than to get an answer. 4. a short amusing or interesting story about a real incident or person. 8. the use of irony to mock or convey contempt. 9. a reference to a person, place, thing, event or idea in history or literature used to suggest an emotion or idea.. 11. a short word we use as a simple substitute for the proper name of a person. 13. words can be when trying to persuade or convince another person or reader by eliminating uncertainty 15. the action of repeating something that has already been said or written. 20. repeat or copy out words from a text or speech written or spoken by another person. 23. a thing that is known or proved to be true.