Need		A want supported by willingness and ability to buy
Want		The attributes in an item that makes it capable of satisfying human wants.
Demand		Advertisng, sales promotion, direct marketing, personal selling, public relations etc
Utility		Coca-cola is avaialble in almost every shop that sells soft drinks
Form Utility		List price, credit terms, allowances, discounts etc
Image Utility		Channels, coverage, locations, etc
Time Utility		Qualitites, features, brand, packaging, warranties etc
Possession Utility		Owning your own printer so you don't need to use the Library printers for notes and assignments
Place Utility		The reason people buy designer lable clothing
Exchange		A state of felt deprivation
Demand		Product, Price, Place, Promotion
Wants		The form taken by human needs, when they are shaped by culture & individual personality
Marketing		A pad of paper cut to A4 size with holes drilled on one side to fit a folder.
Product		The pricing and distribution of products and services must match the customers’ expectations to create this
The marketing concept		In marketing, most of these involve goods / services for money, but can also involve ideas for money, feelings for money or other support etc.
Marketing Mix		Customer-oriented, co-ordinated marketing activities are seen as the means to achieving the organisation’s performance objectives.
Product		Product and promotion are crucial to creating these
Price		Whatever is offered in exchange by a firm to a market
Place		Coles Online allow you to set a specific time of day for grocery delivery
Promotion		All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants.