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Persuasion Key Terms

Scott, Dillin & Katelyne

1Persuasion _____Persuasion that disguises or de-emphasizes the speakers persuasive goals.
2Ethical Persuasion  _____Fallacious argument that attacks the integrity of a person to weaken his or her position.
3Propositions of Fact _____A persuasion technique in which the persuader makes a first, reasonable request and, nice it has been accepted, increase the cost of the transaction.
4Propositions of Value _____A persuasion technique based on the idea that if a persuader can overcome initial resistance, he or she can also overcome any other impediments to persuading his or her audience.
5Propositions of Policy _____A document that provides a reporter or editor with a newsworthy description of a particular person, event, service, or product.
6Direct Persuasion  _____A mistaken or misleading argument.
7Indirect Persuasion _____Fallacious reasoning that unfairly attacks an argument by extending it to such extreme lengths that it looks ridiculous.
8Fallacy _____A mini-essay that appears as a stand-alone feature opposite the editorial page of a newspaper.
9Ad Hominem Fallacy  _____A persuasion technique in which the persuader presents a proposition and a cost, followed by a gift.
10Either-or Fallacy _____Fallacious reasoning that mistakenly assumes that one event causes another because they occur sequentially.
11Post Hoc Fallacy  _____Claims bearing in issues that involve adopting or rejecting a specific course of action.
12Reduction Ad Absurdum Fallacy _____The process of motivating someone, through communication and relationship building, to change a particular attitude, belief, value, or behaviour.
13Argumentum Ad Verecundiam Fallacy  _____A persuasion technique in which a persuader makes a large, outrageous first request which is almost certainly to be denied followed by a smaller request which seems more 'reasonable' in the context of the first request.
14Argumentum Ad Populum Fallacy _____Fallacious reasoning that sets up false alternatives, suggesting that if the inferior one must be rejected, then the other must be acceptable.
15Interpersonal Persuasion  _____A persuasion technique in which the persuader causes the target person to feel fear and then, after a short period of time, replaces the fear-causing threat with a gesture of kindness.
16Foot-in-the-door _____Fallacious reasoning that tries to support a belief by relying on the testimony of someone who is not an authority on the issue being argued.
17Door-in-the-face _____Series of personal mini-essays. Not professional edited.
18Social Exchange  _____Persuasion that does not try to disguise the speakers persuasive purpose.
19Low-balling _____A document written in a strictly formatted structure designed to inform leaders about issues that require decisions.
20Fear-then-relief _____An area of research concerning with how many people gain compliance from other people.
21That's-not-all _____Fallacious reasoning based on the dubious notion that because many people favour an idea, you should too.
22News Release  _____Claims bearing on issues in which there are two or more sides of conflicting factual evidence.
23Op-ed _____A persuasion technique in which the persuader presents the target person with a material or psychological gift and, in exchange, is granted a quest.
24Blog _____Claims bearing on issues involving the worth of some idea, person, or object.
25Briefing Note _____Persuasion in an audience's best interest that does not depend on false or misleading information to induce change.

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