1 | Persuasion | | _____ | Persuasion that disguises or de-emphasizes the speakers persuasive goals. |
2 | Ethical Persuasion | | _____ | Fallacious argument that attacks the integrity of a person to weaken his or her position. |
3 | Propositions of Fact | | _____ | A persuasion technique in which the persuader makes a first, reasonable request and, nice it has been accepted, increase the cost of the transaction. |
4 | Propositions of Value | | _____ | A persuasion technique based on the idea that if a persuader can overcome initial resistance, he or she can also overcome any other impediments to persuading his or her audience. |
5 | Propositions of Policy | | _____ | A document that provides a reporter or editor with a newsworthy description of a particular person, event, service, or product. |
6 | Direct Persuasion | | _____ | A mistaken or misleading argument. |
7 | Indirect Persuasion | | _____ | Fallacious reasoning that unfairly attacks an argument by extending it to such extreme lengths that it looks ridiculous. |
8 | Fallacy | | _____ | A mini-essay that appears as a stand-alone feature opposite the editorial page of a newspaper. |
9 | Ad Hominem Fallacy | | _____ | A persuasion technique in which the persuader presents a proposition and a cost, followed by a gift. |
10 | Either-or Fallacy | | _____ | Fallacious reasoning that mistakenly assumes that one event causes another because they occur sequentially. |
11 | Post Hoc Fallacy | | _____ | Claims bearing in issues that involve adopting or rejecting a specific course of action. |
12 | Reduction Ad Absurdum Fallacy | | _____ | The process of motivating someone, through communication and relationship building, to change a particular attitude, belief, value, or behaviour. |
13 | Argumentum Ad Verecundiam Fallacy | | _____ | A persuasion technique in which a persuader makes a large, outrageous first request which is almost certainly to be denied followed by a smaller request which seems more 'reasonable' in the context of the first request. |
14 | Argumentum Ad Populum Fallacy | | _____ | Fallacious reasoning that sets up false alternatives, suggesting that if the inferior one must be rejected, then the other must be acceptable. |
15 | Interpersonal Persuasion | | _____ | A persuasion technique in which the persuader causes the target person to feel fear and then, after a short period of time, replaces the fear-causing threat with a gesture of kindness. |
16 | Foot-in-the-door | | _____ | Fallacious reasoning that tries to support a belief by relying on the testimony of someone who is not an authority on the issue being argued. |
17 | Door-in-the-face | | _____ | Series of personal mini-essays. Not professional edited. |
18 | Social Exchange | | _____ | Persuasion that does not try to disguise the speakers persuasive purpose. |
19 | Low-balling | | _____ | A document written in a strictly formatted structure designed to inform leaders about issues that require decisions. |
20 | Fear-then-relief | | _____ | An area of research concerning with how many people gain compliance from other people. |
21 | That's-not-all | | _____ | Fallacious reasoning based on the dubious notion that because many people favour an idea, you should too. |
22 | News Release | | _____ | Claims bearing on issues in which there are two or more sides of conflicting factual evidence. |
23 | Op-ed | | _____ | A persuasion technique in which the persuader presents the target person with a material or psychological gift and, in exchange, is granted a quest. |
24 | Blog | | _____ | Claims bearing on issues involving the worth of some idea, person, or object. |
25 | Briefing Note | | _____ | Persuasion in an audience's best interest that does not depend on false or misleading information to induce change. |