| Ethics | | Ethical theory that is founded on the ability to predict the consequences of an action |
| Deontological Theory | | An ethical theory of time-and-place ethics; that is, the ethical truths depend on the individuals and groups holding them |
| Utilitarian Ethical Theory | | Ethical theory that states that people should adhere to their obligations and duties when Analyzing an ethical Dilemma |
| Casuist ethical theory | | Ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation |
| Moral Relativism | | The moral principle or values that generally govern the conduct of an individual or group |
| Virtue | | A guideline to help marketing managers and other employees make better decisions |
| Morals | | Ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes |
| Code of Ethics | | A law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries |
| Foreign Corrupt Practices Act (FCPA) | | The cooperative marketing efforts between a for-profit firm and a nonprofit organization |
| Corporate social responsibility (CSR) | | The rules people develop as a result of cultural values and norms |
| Stakeholder Theory | | A character trait valued as being good |
| Pyramid of corporate social responsibility | | The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment |
| Sustainability | | A business's concern for society's welfare |
| Green Marketing | | The idea that socially responsible companies will outperform their peers by focusing on the world's social problems an viewing them as opportunities to build profits and help the world at the same time |
| Cause-related Marketing | | A model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilites and that the firm's economic performance supports the entire structure |
