1	planning		_____	the process of determining an organization's long-term primary objectives and adopting courses of action that will achieve these objectives
2	marketing planning		_____	the overall process of anticipating conditions and determining the best way to achieve organizational objectives
3	strategic planning		_____	a written plan that outlines the strategic marketing goals of an organization
4	tactical planning		_____	the process devoted specifically to achieving marketing objectives
5	operational planning		_____	an important strategic planning tool that helps managers analyze the internal and external environment to assess strengths, weaknesses, opportunities, and threats
6	marketing plan		_____	key business units within diversified firms
7	Porter's five forces		_____	defines how activities specified in the strategic plan will be implemented.
8	SWOT analysis		_____	a portfolio analysis framework that enables managers to plot the relative position of each business unit, brand, or product on the basis of industry growth rate and relative market share
9	strategic business units (SBUs)		_____	five competitive forces that influence planning strategies
10	Boston Consulting Group (BCG) matrix		_____	where managers develop specific programs to meet goals in their area of responsibility.