1	competitive environment		_____	rising prices caused by some combination of excess demand and the increasing cost of raw materials, labor, and/or other factors of production
2	competitive strategy		_____	the proportion of people in the economy who are actively seeking work but do not have jobs
3	political-legal environment		_____	laws that help maintain a competitive business environment by preventing the concentration of industry power in the hands of a small number of competitors
4	antitrust		_____	the application of knowledge based on discoveries in science, invention, and innovations
5	economic environment		_____	consists of factors that influence consumer buying power and marketing strategies
6	gross domestic product (GDP)		_____	an effective strategy for dealing with the competitive environment
7	inflation		_____	the relationship between marketing, society, and culture
8	deflation		_____	accepting an obligation to give equal weight to profits, consumer satisfaction, and social well-being in evaluating a firm's performance
9	unemployment		_____	the sum of all goods and services produced by a nation in a year
10	discretionary income		_____	the amount of money people have to spend after buying necessities such as food, clothing and housing
11	technological environment		_____	the component of the marketing environment consisting of laws and regulations to maintain competitive conditions and protect consumer rights
12	social-cultural environment		_____	where marketers of directly competitive products and marketers of substitute products compete for consumer purchases
13	consumerism		_____	a social force within the environment that aids and protects the consumer by exerting legal, moral, and economic pressures on business and government
14	marketing ethics		_____	general decrease in prices
15	social responsibility		_____	the marketer's standards of conduct and value