| 1 | e-business | | _____ | conflicts between producers, wholesalers, and retailers |
| 2 | e-commerce | | _____ | the overall experience customers have when visiting a website |
| 3 | digital marketing | | _____ | the percentage of visitors to a website who make a purchase (#purchase/#visitors) |
| 4 | interactive marketing | | _____ | how much time users spend on the site and which pages they visit |
| 5 | business-to-business (B2B) | | _____ | delivering more relevant marketing messages to customers based on event triggers |
| 6 | extranets | | _____ | a secure website where a company and its suppliers share all types of data, from product design through order delivery |
| 7 | intranets | | _____ | the process of marketing goods and services over the internet by utilizing digital tools |
| 8 | private exchange | | _____ | a high-tech scam that uses e-mail or pop-up messages that claim to be from familiar businesses or even government agencies |
| 9 | business-to-consumer (B2C) | | _____ | percentage of users who click on an ad (#ad clicks/#ad impressions/views) |
| 10 | encryption | | _____ | secure networks used for e-business and accessible through the firm's website by external customers, suppliers, or other authorized users |
| 11 | phishing | | _____ | the total cost of each sale (cost per click/conversion rate) |
| 12 | channel conflicts | | _____ | the buying and selling of products online |
| 13 | user experience (UX) | | _____ | the process of encoding data for security purposes |
| 14 | revenue maximization | | _____ | secure internal networks that help companies share information among employees, no matter the number or location |
| 15 | unique visitors | | _____ | using the internet to provide services to customers and communicate with employees and business partners |
| 16 | engagement | | _____ | business conducted directly between a business and a consumer |
| 17 | conversion rate | | _____ | the number of individuals who visit a website (new potential customers) |
| 18 | click-through rate (CTR) | | _____ | website strategies designed to: increase the size of each customer transaction, encourage repeat visits by the customer |
| 19 | conversion cost | | _____ | transactions that happen between organizations |
