| from scratch | | the use of something or someone, especially in order to achieve a particular effect |
| a stake | | something that is necessary |
| formidable | | severe or difficult, esp. because at a high level |
| to spotlight | | to make something less harmful, unpleasant, or bad |
| time-to-market | | to consider or remember something when judging a situation |
| to customize | | to draw attention to |
| to configure | | to make something or someone fit well or have good connections with something. |
| intermediary | | it is not acceptable |
| first-mover | | to try to deal with something or someone |
| looming | | a sudden and great increase |
| a surge | | a company that is the first to introduce a new product, service, or technology |
| a spike | | high points and low points, as in a graph, statistical model, economic cycle, etc. |
| to take into account | | to arrange or make changes to a product to make it able to do a particular task or work in a particular way |
| on-site | | about to happen soon and causing worry |
| core | | the process of doing something again and again, usually to improve it, or one of the times you do it |
| a feature | | a very high amount, price, or level, usually before a fall |
| a setback | | if you have one in something, its success or failure will have an effect on you |
| deployment | | to set a high/low standard for something |
| outset | | to put code onto the servers that are used by real users |
| high bar (set the bar high/low) | | to make or change something according to the buyer's or user's needs |
| no/little room for something | | existing or happening in the place where people are working or involved in a particular activity |
| rigorous | | the start or beginning |
| iteration | | from the beginning; starting with no advantage or prior preparation |
| to push live | | something that happens that delays or prevents a process from developing |
| a must | | difficult to defeat or overcome |
| to plug into | | the basic and most important part of something |
| to mitigate | | distinguishing characteristic of a software item (e.g., performance, portability, or functionality) |
| a peak and trough | | a go-between |
| to tackle | | the amount of time it takes to design and manufacture a product before it is available to buy |
