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Hospitality Marketing Final Exam

Angel {Angelina Williams}

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1.necessary leakage: the cost of promoting a US destination abroad.
5.items of specific interest to travelers, such as natural wonders, man-made facilities and structures, entertainment, and activities
6.leakage occurs when tourists' dollars are used to purchase needed goods
8.a person or company that acts as a link between the producer of a product or service and the consumer of that product or service
12.the process of building and nurturing ongoing, solid relationships with customers
13.are multistoried lodging facilities that range in size from a limited number of rooms to hundreds of rooms
15.things a person must have to exist such as food, shelter, and clothing
17.discretionary travel: a trip taken by choice rather than out of necessity.
19.the sale of products and services over a Web site
2.can be used to attract attention to other products
3.combine features of a resort and a residential hotel
4.the geographic location to which a traveler is going
7.business that serve guest away from home
9.offer luxurious surroundings with a variety of recreational facilities
10.things a person may like to have but which are not critical for survival
11.non-resident visitor arrivals to the United States
14.the buyer of a product or service.
16.a the components of the travel industry used to serve the needs and wants of tourists and to attract travelers to a destination.
18.the actual user of a product or service.
20.provide lodging in hotel facilities with a casino on the premises

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