liablity insurance		when you are personally responsible for the debts of the business
doing business as		used to create a customer demographic profile
cash		helps differentiate you from your competitiors
franchise		DBA
corporation		Not a benefit of starting your own business
partnership agreement		Not required to register your business a a partnership
liabilities		the type of insurance to would cover you if a customer had an accident in your store
liability		items of value owned by the company
positioning		a type of business ownership where you buy the license to use the company's name and sell its products
executive summary		this section of the business plan is written last
corporation		double taxation, stock, legal red tape
net worth		the term that is used to describe the process in which an asset, such as a car, value diminishes over time
perceived value		marketing that identifies the people most likely to buy your product
insolvent		current and long-term debts of a business
age		main advantage of a sole proprietorship
depreciation		Social Media Marketing Tool
assets		if two more unmarried people own and operate a business, which of the business formats can they Not use
LLC		product, price, promotion, place
sole proprietorship		when your liabilities are more than your assets, can lead to bankruptcy
ease of formation		a type of business structure that is a combination of a corporation and a sole proprietorship
Twitter		separation of the person from the business
unlimited liability		a type of liquid asset
target		the value that the customer places on your service, it is a major component in setting prices
marketing mix		equal to your assets minus your liabilities, owner's equity
attorney		can for a professional corporation