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Marketing Terms

Mr. McCollum

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Industrial Market Percentage of total sales volume generated by all companines that compete in a given market.
Market Information Management How to get goods into the customers' hands.
Market A group that is identified for a specific marketing program.
Possesion Utility Peolpe who share similar needs and wants and who have the ability to purchase a given product or service.
Services Obtaining, developing, maintaining, and improving a product.
Goods Effort to inform, persuade, or remind potential customers about a business's products or services.
Promotion How you come into possesio of the items you want.
Financing Communication with the customer.
Distribution Tangible items that have monetary value.
Market Share Having a product where customers can buy it.
Form Utility Getting the money necessary to pay for setting up and running a business.
Consumer market Gathers information about customers trends and competing products.
Product Service Management Business to business purchases that are used in their operations.
Marketing Intangible items that have monetary value.
Place Utility Dictates how much to charge for goods and services in order to make a profit.
Selling Provides customers with the goods and services they need.
Information Utility Having a product available at a certain time of the year or a convenient time of the day.
Customer Profile Attributes of a product or service that make it capable of satisfying a consumer's needs or wants.
Utility Changing raw material or putting parts together to make them more useful.
Target Market Lists information about Target market.
Time Utility Planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges.
Pricing Consists of consumers who purchase goods and services for personal use.

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